AMAZON BASICS.
this case study has everything you want for everything you need.
A new American shopper has emerged on the retail landscape.
They are empowered by technology, enabled by availability and transparency of information, and enlightened with a global perspective.
Their shopping attitudes and behaviors have been permanently altered by the Great Recession and interactions with two key retailers — Amazon and Costco.
Leading to the Private Label Revolution.
Today’s private labels are anything but generic, upping their branding and design game. Consumers are having a harder time discerning national brands from private labels.
AmazonBasics is Amazon’s Private Label brand for just about anything and everything you could ever want or need.
AmazonBasics has everything a value hunter seeks.
A breadth of offerings across numerous categories, offering choice.
A value proposition that encompasses price, quality, fast delivery and easy returns with the validation of price comparisons and reviews. All in one place.
AmazonBasics. Yes, It’s a Thing. It’s Everything.
