NETFLIX.

BINGING IS NOW GOOD.

Sorry: The writer of this Subhead is busy watching Season 3 Episode 8 of Breaking Bad and cannot write anything clever right now.

WATCHING AHEAD

Netflix has changed the way the world watches tv and movies.

It has created a new phenomenon called “Binge Watching.”


Binge Watching: the act of consuming TV episodes back-to-back-to-back for hours on end, often resulting in one losing the ability to resume one's normal life until the series is finished.

This campaign brings this new culture of consuming unlimited content to life in a honest and relatable way, warning us all to “watch responsibly.”

 

RESULTS


Work broke and subscriptions went up 700%, the stock price doubled, then doubled again, and then I had an internal panic of “WHY DIDN’T I BUY STOCK??!”

 

IN THE PRESS


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