SVEDKA
TRAVEL TO THE YEAR 2033.
Travel to the year 2033 to see the future of Svedka Vodka… and porn.
PENTHOUSE
In 2005, Svedka was just a small and unknown vodka swimming in a large OVERPOPULATED VODKA SEA.
We saw potential in the brand as long as they could break through the clutter but with an annual media and production budget of less than $2 million per year, it wouldn’t be easy.
Our creative solution was to position Svedka as "The #1 Vodka of 2033.
First we created the spokesperson of the future, Svedka_grl with avant-garde artist Charlie White. Setting the campaign in the future allowed us to portray ourselves as the greatest vodka in a new, insane, out-of-control world of 2033 where Times Square has been “rePORNified” and the Gay Man fashion sense gene is sold over the counter.
POSTER CAMPAIGN
Times Square has been “rePORNified”
BLUE STATE FLAG GIRL
2033: The future of misbehaving
RESULTS
Two years later, in February of 2007, the brand sold for $384 million, a price that the business press attributed to the brand's edgy, provocative communications. The campaign received a Silver Effie and was awarded Silver in Communication Arts Advertising Annual and Bronze in New York Festival.